Insights into fast-growing Quiz’ strategy: from digital-in-store to sales via third-party websites

Quiz showcased two different aspects of its omnichannel strategy in updates this week. The retailer, a Top150 trader in IRUK Top500 research, is growing quickly and recently

reported a 30% rise in sales to £116.4m in the year to March 31, with online sales of £30.6m that were 158% up on last time.

Digital-in-store
Quiz has brought digital into its new flagship store at Bluewater Shopping Centre.

The small format 2,250 sq ft store stocks Quiz’s latest product drops, shoes and accessories and is using digital in this new store to broaden the presentation of its range. Features included digital screens in the store front windows showcasing the latest looks, as well as digital kiosks for customers to browse and order the full range from the store. Staff equipped with iPads enable customers to purchase products whilst on the go. Shoppers can order online and collect the next day.

Omar Aziz, retail operations director at the Glasgow-based brand, said: “We’re thrilled to be opening another flagship store in the south-east and the feedback we’ve received from customers already has been fantastic. We’re excited for new and existing customers to experience the Quiz brand and personality as well as showcase our fashion forward collections. The new store will not only showcase our glamorous occasion wear and style, but create 15 new jobs, which is great news too.”

Wholesale via third-party retailers
The womenswear fast-fashion brand is is working with home shopping business N Brown Group to sell its casual and evening wear curve range collection via the JD Williams and SimplyBe brands.

The collaboration with N Brown will see Quiz supply clothing from the range which launched last year as it looks to reach new customers and grow brand awareness.

Sheraz Ramzan, Quiz chief commercial officer, said: “We are delighted to partner with such an established brand to offer our stylish casual and evening wear curve range for women who want to look and feel great for every occasion. Both brands share the same values and are passionate about empowering customers to love their shape and size. We’re confident that the curve collection will not only offer a range of fashion forward looks, but new and existing customers will be impressed with the glamorous styles, quality and value for money.”

Quiz, which specialises in occasion wear, eveningwear and trendy casualwear, sells online and via more than 300 stores and concessions.

Image credits:
  • Image courtesy of Quiz
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